More than 100M Americans suffer from systemic racial, economic and social injustice and don’t trust ‘top-down’ systems of care. Globally, it is expected that by 2050, more than 1.2B people will be considered ‘at-risk’. The cost of racial and ethnic disparities in 2018 was estimated at $451B and educational related disparities at $978B.
Today, governmental enterprises and institutional healthcare systems struggle with an ineffective ‘top-down’ approach. Health education, messaging and outreach gets pushed from inside the four walls of traditional care out into the communities they are trying to serve. This often results in disengagement, mistrust and poor adoption rates. Additional evidence suggests that systemic inequities play a larger role in distrust of institutions.
Previously, it has been challenging to capture and understand the diverse and complex health equity needs of community members at scale. Cultural language barriers, limited access, adoption of new digital technologies, and limited shared resources has eroded trust and confidence in our current healthcare models.
Trust can be defined as "the glue of a healthy society" and influences social, political, and economic well-being as well as health outcomes Hanstad, 2020; Arakelyan and Jailobaeva, 2021. New research on the science of trust and recent studies on how to address the needs of marginalized communities suggest that “their involvement is crucial in identifying aspirations and needs and in leveraging existing assets, capacities, and already established relationships within communities hitherto unrecognized by external actors” Kretzmann and McKinight, 1993.
Our platform is built on community involvement, utilizing empathetic engagement and fostering trust. We equip communities with personalized AI-powered tools to enhance their ability to actively listen, comprehend, and interact with the diverse needs of their members Suarez-Balcazar, 2017. By forging strong partnerships with well-established and trusted local entities—individuals, community organizations, and businesses—we are addressing the disparities faced by vulnerable groups.
Our comprehensive AI framework ensures trust and scales for measurable outcomes like increased plan enrollment, preventative HEDIS measures, increased delivery of services, and community engagement, participation and adoption.
